Start from your question, not our menu.
Three levels of involvement — climb only when the evidence says climb.
Should we enter Japan — and which route? A paid answer before any big commitment.
The Japan strategy is set with KACHI each month; your team executes it.
KACHI works the Japan side for you — partners, meetings, and next steps.
Public starting prices.
Scoped before we begin.
We believe fair dealing starts with open prices — so ours are public, not hidden behind a quote.
Decide fit, next step, or not-a-fit.
Readiness Score · Channel Hypothesis · 90-Day Action Map · Go / Hold / Redesign · Next Engagement Proposal — optionally bundled with a 1–2 day Business Market Visit.
For music, idols, artists, characters, merchandise, events, fan communities.
Japan strategy guidance for teams that can execute internally.
Your dedicated Japan market desk — works with Thai-side direction, organizes issues, reports progress.
Your senior Japan-side counterpart — acts autonomously on issues, partners, negotiations.
A board-level Japan counterpart — senior ownership of strategy, partners, and negotiations, with outcome-linked options. Larger or multi-brand mandates are scoped individually.
A Japan market visit built around your decisions, not a tour — structured observation of customers, stores, competitors, and partners. Bundled with a diagnostic or for monthly clients; standalone, it stays an owner-focused, single-company program, not a group mission. Not a travel agency service: you book flights, hotels, and transport directly.
How we'd play it, by sector.
The same discipline, three different first moves.
Open the one that fits you.
Consumer BrandsEarn the shelf.
Don't buy it.
Getting onto a Japanese shelf is the easy part — staying on it is not. A distributor can place you, but if the product doesn't move, you are off within a season and the relationship is spent. The stronger sequence is proof first: test on EC, pop-ups, and seasonal fairs to learn how your product actually sells in Japan — at what price, to whom, how fast — then take that data into distribution talks. You don't discount your way onto the shelf; you earn it with sell-through.
The shelf is easy to get and easy to lose. Earn it with proof.
Creative IP & Fan BusinessFans first.
Deals second.
In Japan, IP deals follow fandom — not the other way around. A licensing contract or a merch line without a proven Japanese fan base rarely survives its first year. Show the fandom is real first: build signal through social, streaming, collaborations, and events, and turn that heat into numbers — followers, turnout, engagement. Then negotiate with labels, promoters, and licensors from a position of demonstrated demand. A deal doesn't create fans; fans create deals.
Deals don't create fans. Fans create deals.
Food & BeverageOpen the first location yourself.
Prove it.
Then talk partners.
In food and beverage, the riskiest first move is signing a franchise or master-license partner on day one — it is where brands most often misjudge the counterpart, on terms that are hard to unwind. The stronger sequence is a track record: open a first location on your own terms — small, tested, low fixed cost — prove the unit economics, then negotiate expansion from evidence.
Partners and franchisees come to you on evidence — not the other way around.
Just the strategy — or KACHI on the ground.
Just the strategy — the leanest way in.
If your team can execute in Japan, this is the most cost-effective way to work with KACHI. We set and sharpen your Japan strategy on a regular cadence — decisions, priorities, next moves — and your team carries them out. The strategy brain, without the desk.
You execute — we sharpen the strategy.
- Regular strategy sessions — decisions, priorities, next moves
- A sparring partner for the calls that matter
- Your team executes; KACHI keeps the strategy sharp
- The lowest-cost way to keep senior Japan judgment on tap
Want KACHI on the ground too? Here is how the three delivery tiers compare — the difference is less what gets done than how much you have to direct.
| Market Entry Office100K / moRuns on your direction | Japan Strategy Partner200K / moMoves on its own | Japan Board Partner350K / moOwns it at board level | |
|---|---|---|---|
| Strategy | |||
| Japan strategy set with you, on a regular cadence | |||
| Delivery | |||
| Organizes issues, reports progress | |||
| Dedicated Japan-side desk | |||
| KACHI executes the work — not just advises | |||
| Outward action | |||
| Develops & shortlists partners | |||
| Moves on its own — no day-to-day direction needed | |||
| Attends meetings on your behalf | |||
| Leads negotiations autonomously | |||
| Top tier only | |||
| Board-level ownership & accountability | |||
| Outcome-linked options | |||
Beyond the plans, KACHI supports what your entry needs.
For example:
Each is scoped case by case, on top of a plan. Web / EC production, translation, and design can be handled by KACHI depending on scope, or by external specialists if the client has budget.
What is not included.
You never commit past the evidence.
Start with the free consultation or the Diagnostic. Step up to a monthly program only when the priorities are clear. We'll tell you which level fits — including “none yet.”
Not sure which level fits?
We reply with an honest recommendation — including “not yet.”